CEER, Saudi Arabia’s first automotive company and Original Equipment Manufacturer (OEM), has officially opened its first mobile store at Bujairi Terrace in Diriyah, Riyadh, marking the beginning of its nationwide retail rollout.
The opening represents the next phase of CEER’s journey following the World Premiere of its Exobot sedan and Exobot SUV, bringing the vehicles closer to the customers and providing the opportunity to reserve Exobot First Edition.
The new store serves as the premier showcase for the first Saudi-made vehicles fully designed, engineered, and manufactured in the Kingdom.
Visitors can experience firsthand the distinctive Exobot designs alongside the innovation and technology that was developed according to the highest global standards and tailormade for Saudi Arabia and the region.
Speaking at the event, Luay Alshurafa, Chief Commercial Officer at CEER said: "The opening of our first mobile store marks another important milestone in CEER's journey to build Saudi Arabia's automotive industry. We chose Diriyah for our first mobile store with purpose. A place deeply rooted in the Kingdom’s history and where its past, present and future come together."
"It is a meaningful setting for CEER to begin its customer journey, from a place that represents the beginning of the Saudi story. Today, we are bringing Exobot directly to our customers and inviting them to experience the future of Saudi mobility firsthand," he stated.
Visitors can also learn more about CEER’s first cars from the Exobot collection – the limited-production Exobot First Edition sedan and SUV that combine 850 hp, 1,000 Nm, up to 670 km of range, and 10-80% charging in under 30 minutes, stated Alshurafa.
Distinctive features include a Black Color Pack, red brake calipers, black and red Nappa leather upholstery, exclusive First Edition badging, bespoke floor mats, and a unique numbered plaque matched to the vehicle's VIN, and a choice of Harrat Grey or White Musk finishes, he added.
CEER announced that reservations are now officially open for Exobot First Edition sedan and SUV, both priced at SAR 399,000. The price includes CEER’s 'Companion Package' of a 6-year/200,000 km vehicle warranty on all major components, 6-year complimentary scheduled servicing, 6-year roadside assistance, and 8-year/200,000 km battery warranty.
The store inaugurates the first phase of CEER's nationwide, multi-tiered retail and after-sales network. Additional mobile stores will open later this year at Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Nakheel Mall in Dammam, alongside the rollout of permanent CEER Centers in Riyadh, Jeddah, and Khobar.
Together, these locations will provide customers across Saudi Arabia with a seamless ownership journey spanning vehicle sales, test drives, delivery, service, and spare parts support, complemented by a dedicated mobile service fleet. Rooted in warm, authentic Hafawa hospitality and CEER's 'Companion' philosophy, every customer interaction has been designed to deliver a seamless, personalized experience from day one.
CEER said it will initially focus on its home market of Saudi Arabia with the start of regular production planned for the first quarter of 2027, later initiating its regional expansion across the GCC nations in the first half of 2028, and paving the way for subsequent growth into the wider regional market.-TradeArabia News Service-TradeArabia News Service
