Jayasom has opened its Jayasom Wellness Resort, AMAALA, on Saudi Arabia’s Red Sea coast, introducing a luxury integrative wellness destination focused on personalised programmes for long-term health and wellbeing.
flydubai has expanded its global connectivity through new interline agreements with Air India and Uzbekistan Airways, adding access to more than 80 destinations across Asia, Australia and Europe. The deals bring flydubai’s interline network to 46 airline partners, strengthening Dubai’s position as a global hub.
International visitor spending in the Middle East is forecast to increase by $116 billion, or 57%, between 2025 and 2030, according to the newly unveiled ATM Travel Trends Report 2026, produced by Arabian Travel Market in association with Tourism Economics, an Oxford Economics company.
Etihad Airways and Swissport signed a Memorandum of Understanding at Arabian Travel Market to expand their partnership. Swissport will increase Etihad’s served airports from 30 to 40, adding 10 locations worldwide. The MoU covers ground handling and cargo services, with potential hospitality expansion through Aspire lounges.
Visit Qatar signed a strategic Memorandum of Understanding with TT-Travel (FUN&SUN) at ATM 2026 in Dubai. The partnership will launch a dedicated charter programme from October 2026, boosting direct air connectivity and aiming to generate more than 22,000 Russian tourist arrivals to Qatar in 2026/2027 winter, from Moscow and Yekaterinburg.
Kerala is launching new tourism initiatives to boost Gulf arrivals, including Bahrain. Culture and Tourism Minister P C Vishnunath said roadshows and information kiosks will be set up with India’s embassy and Bahrain’s BKS. Kerala welcomed 100,000 Arab tourists last year, aiming for 300,000 in five years.
Empower has reaffirmed its support for Dubai’s sustainable tourism and hospitality growth, highlighting the role of district cooling in improving energy efficiency and reducing emissions. By end-2025, its services covered 24% of Dubai’s 827 hotel and hotel apartment facilities.
Global Village has announced the launch of its Season 31 VIP Packs, offering guests exclusive benefits and premium access ahead of the new season, which begins on October 14, 2026.
China’s travel market is becoming more diverse, with travelers placing greater emphasis on quality, authentic experiences and personalised services, while artificial intelligence (AI) is increasingly influencing the entire travel journey, according to the ITB China Travel Trends Report 2026/27.
HX Expeditions has unveiled its 2028/29 season, featuring 57 voyages across 14 destinations, including 26 new itineraries, two destinations new to the company and five major product innovations.
