Dubai Shopping Festival (DSF) returns from 5 December 2025 to 11 January 2026 and will transform the city into a spectacular winter wonderland of shopping, entertainment, gastronomy, and culture.

Marking its 31st edition, this iconic festival brings 38 days of fun-filled experiences to every corner of the city – welcoming everyone to enjoy the moments, memories, and magic DSF is known for.

Expect out-of-this-world experiences including dazzling nightly drone shows, headline concerts, world-class retail offers, and life-changing raffles, making this season one simply not to miss.

Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), DSF continues to capture the imagination of residents and visitors alike, combining the thrill of discovery with Dubai’s signature creativity and energy.

Now in its 31st edition, DSF showcases the best of Dubai, setting global benchmarks for festivals of its kind and creating moments that bring people together in celebration of the city’s dynamic spirit.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), part of DET, said: “For more than three decades, the Dubai Shopping Festival has embodied the creativity, ambition and community spirit that define our city. The 31st edition builds on this incredible legacy, bringing together the world’s leading brands, artists and experiences for 38 days of retail excellence, entertainment and celebration. Each edition strengthens Dubai’s position as the world’s most exciting winter destination – a place where innovation, joy and togetherness come naturally.” -TradeArabia News Service