Dubai Shopping Festival (DSF) will return from December 4, 2026, to January 17, 2027, with 45 days of shopping promotions, live entertainment, concerts and citywide experiences as the emirate prepares for its winter tourism season.
Organised by Dubai Festivals and Retail Establishment
(DFRE), the 32nd edition will build on the festival’s three-decade legacy,
combining established attractions with new experiences across shopping, dining,
entertainment and outdoor destinations.
Returning highlights include etisalat DSF Nights, DSF x
Hatta Wadi Hub, DSF Auto Season and etisalat MOTB, alongside raffles, retail
promotions, mall activations and events across the city.
A key addition this season will be the first DSF edition of
etisalat Beach Canteen at Sunset Beach. The beachfront experience will combine
food and beverage offerings with live entertainment, interactive workshops and
activities. January will feature a further programme of events, including
etisalat MOTB and the continuation of DSF Auto Season.
Shopping will remain central to the festival, with global
and local brands offering citywide promotions, limited-time deals, mall
experiences and raffles. Entertainment, food, automotive culture and outdoor
attractions will provide additional opportunities for residents and visitors to
explore Dubai.
Ahmed Al Khaja, CEO of DFRE, said: “Dubai Shopping Festival
has grown alongside Dubai for more than three decades, and for many people it
has become part of what winter in the city means. The memories people associate
with DSF are incredibly varied, from shopping and raffle wins to concerts, and
spectacles that have captured attention around the world.
“This year marks an important new chapter as we want to
build on everything people already associate with DSF while continuing to
create the unexpected moments that keep the festival fresh, relevant and worth
returning to. There is much more to reveal, and we look forward to sharing what
is ahead for the 32nd edition.”
Since launching in 1996, DSF has become a fixture of Dubai’s
annual events calendar, staging large-scale entertainment and destination
experiences. Last season featured the Red Bull Tetris® World Final at Dubai
Frame, supported by 4,000 synchronised drones creating what organisers
described as the world’s first playable sky-based Tetris® game. Other
attractions included live music at Festival Bay and outdoor experiences in
Hatta.
The previous edition attracted millions of visitors,
featured more than 100 events and generated billions of dirhams in retail
spending, with shoppers winning more than AED 11 million ($3 million) in prizes.
The full DSF 2026-2027 programme, including headline
entertainment, prizes, retail offers and citywide activations, will be
announced in the coming month.
Commercial Bank of Dubai is the festival’s key sponsor, with strategic partners including Emirates Airline, etisalat, talabat, ENOC and major retail, property and automotive groups. -TradeArabia News Service
