Grand Mercure Business Bay has opened its doors in Dubai following the rebranding of Gulf Court Hotel Business Bay, owned and managed by Gulf Hotels Group (GHG), under a franchise agreement with Accor.

This marks a new chapter for the hotel, shaped by Grand Mercure’s distinctive approach to hospitality that celebrates pride of place through refined grandeur, cultural immersion and heartfelt human connection.

Grand Mercure Business Bay enjoys a prime address on Al Abraj Street along Marasi Drive, in the heart of Business Bay, just eight minutes from Burj Khalifa, Dubai Mall, and the city’s key exhibition and trade venues.

The hotel features 270 refreshed rooms and suites, designed to offer refined comfort while reflecting a strong sense of place.

Four versatile meeting rooms accommodate up to 90 guests, complemented by a club lounge and five dining and entertainment venues.

Highlights include Mediterranean Muse, a Mediterranean-inspired dining destination scheduled to open in the first quarter of 2026.

Completing the experience, an enhanced outdoor pool terrace overlooking Business Bay’s skyline offers a serene urban retreat inviting moments to pause, unwind, and reconnect.

Ahmed Janahi, Group Chief Executive Officer of Gulf Hotels Group, said: “This transition to the Grand Mercure brand represents a strategic step for Gulf Hotels Group. We continue to manage the hotel while leveraging Accor’s global reach through its distribution channels and loyalty platforms. This partnership enhances our competitiveness in Dubai and aligns with our vision to grow through alliances that complement GHG’s long-standing hospitality heritage.”

“Grand Mercure Business Bay is an exciting addition to Accor’s premium portfolio in the UAE. The brand is built around the stories and spirit of its destination, and this property captures that beautifully. Our partnership with Gulf Hotels Group brings together local heritage, thoughtful design, and the trusted standards that guests expect from Accor. We look forward to welcoming travellers to a hotel that feels both rooted in Dubai and refreshingly new,” said Raki Phillips, Regional President for the Premium, Midscale and Economy division across the Middle East, Africa & Türkiye, at Accor. -TradeArabia News Service