A delegation from the Bahrain Tourism & Exhibitions Authority (BTEA) met with members of the United Nations Educational, Scientific and Cultural Organisation (UNESCO) to expand cooperation in cultural tourism, heritage preservation, and the promotion of Bahrain’s tourism assets.

The meeting reviewed areas of collaboration and explored new opportunities to strengthen cooperation, particularly in cultural tourism and heritage conservation, reported BNA.

The meeting also addressed initiatives aimed at raising international awareness of Bahrain and showcasing the Kingdom’s diverse tourism offerings.

Participants highlighted the importance of UNESCO’s programmes in supporting tourism projects with a strong cultural focus, noting their role in reinforcing national efforts to promote Bahraini identity and heritage at the international level.

Ambassador Issam Al Jassim, Ambassador to the French Republic, commended UNESCO’s role in advancing cultural and development initiatives worldwide.

 He underscored Bahrain’s commitment to strengthening its international engagement through closer cooperation with the organisation, particularly in heritage and cultural tourism.

Sara Buhiji, CEO of BTEA, emphasised BTEA’s commitment to working with international partners to enhance Bahrain’s tourism experience.

She highlighted the importance of initiatives that support the long-term sustainability of the tourism sector, expand international cooperation and further strengthen Bahrain’s position on the global tourism map.