Dubai has unveiled the official calendar of events for Hag Al Leila in Dubai, marking the beginning of the Season of Wulfa, a citywide cultural initiative celebrating belonging, kinship, and shared values through programmes that highlight the emirate’s living and vibrant heritage.

Launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of the Executive Council of Dubai, and led by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority (Dubai Culture), the Season of Wulfa reflects core Emirati, Arab, and Islamic values through its three pillars of Reflection, Connection, and Blessing.

The Season opens with Hag Al Leila in Dubai before continuing through Ramadan in Dubai and culminating with Eid in Dubai.

Together, these occasions are brought to life through a coordinated programme of neighbourhood celebrations, cultural experiences, and citywide activations that highlight how traditions are lived, shared, and celebrated across Dubai by families, communities, residents, and visitors.

Hag Al Leila in Dubai: Honouring tradition, sharing joy

As part of Hag Al Leila in Dubai, government-led and destination-based activations will bring the occasion to life through community, cultural, and family-focused experiences.

From heritage and neighbourhood parks to major destinations, Hag Al Leila in Dubai is experienced across diverse settings, reinforcing its role as a collective celebration that connects generations and communities ,delivering engaging experiences that combine cultural authenticity with modern creativity.

Events and activities for Hag Al Leila

Gastronomy, hotels, and attractions

Dining, hospitality, and lifestyle destinations will extend the celebration into everyday spaces across the city.

• Hag Al Leila at Organic Foods & Café (until 14 Feb 2026): A festive in-store celebration with a curated selection of family-friendly snacks, including fruit pouches, yoghurt, wholegrain crackers, nutritious bars, and chocolate treats, paired with seasonal flavours and special offers.
• Mirzam Cafe Al Quoz and Khawaneej Walkhocolate Makers (1-2 Feb 2026): Featuring an AED7 kids’ karak-spiced drinking chocolate, served in a collectible Hag Al Leila cup.
• Hag Al Leila at Dusit Thani Dubai (2 Feb 2026): A family-focused cultural celebration designed to raise awareness of the upcoming holy month of Ramadan through simple child-led activities, traditional Emirati sweets, cultural décor, and guest engagement.
• A Celebration of Hag Al Leila Tradition at DoubleTree by Hilton Dubai M Square Hotel & Residences (3 Feb 2026): A one-day cultural celebration honouring the cherished tradition, featuring festive giveaways for children alongside Ramadan-inspired décor.

Government partner activations

A series of activations across cultural venues, community spaces, and family destinations, gives children and families the chance to experience Emirati traditions through play, learning, and shared celebration.

• Hag Al Leila Trail at Al Shindagha (31 Jan-6 Feb 2026): A complimentary interactive trail inviting families to follow a cultural guide and explore the neighbourhood collecting sweets from Al Shindagha residents and recreating the door-to-door tradition.
• Hag Al Leila Workshops at Al Jalila Cultural Centre for Children (1-6 Feb 2026): A family focused initiative where kids and participants will have the chance to create their own Hag Al Leila giveaway treat.
• Hag Al Leila at the Museum of the Future (3 Feb 2026): Shalwa will transform the Museum into a contemporary interpretation of a traditional neighbourhood celebration that reflects the spirit of generosity and shared joy though seasonal treats inspired by Emirati heritage complement hands-on activities including mandoos making, goodie bag filling, and the Children’s Walk on 1 February, in addition to cultural storytelling, immersive experiences, and a themed treasure hunt in collaboration with Ganache Chocolatier on the 3 February.
• Hag Al Leila Student Design Initiative, in collaboration with KHDA and Patchi: A student-led creative initiative inviting students from private schools across Dubai to develop original packaging designs inspired by Hag Al Leila and Ramadan traditions. The initiative encourages young people to engage with cultural storytelling through contemporary design, with selected concepts produced as limited-edition chocolate packaging and made available across retail locations in Dubai, linking education, creativity, and heritage.

Mall and retail activations

Popular mall and retail destinations across Dubai will mark Hag Al Leila through family-friendly celebrations, cultural storytelling and festive giveaways.

• Hag Al Leila at Samra Jewellery (3 Feb 2026): A creative in-store activation offering children the opportunity to customise tote bags and walk away with festive  giveaways.
• Hag Al Leila in Dubai Duty Free (2-8 Feb 2026): A festive activation across Dubai International (DXB) Terminals, featuring sweet giveaways on 3-4 February and the use of seasonal music in-store to create a traditional and cultural experience for both travellers and employees.
• Flagship Hag Al Leila Celebration at Dubai Hills Mall (2-3 Feb 2026): A large-scale mall activation experience that brings a traditionally neighbourhood-based custom into a contemporary public setting through culturally rooted activities inspired by the tradition of dressing in Emirati attire, singing songs, and collecting sweets.
• Celebrate Hag Al Leila with Barakat (From 2 Feb 2026): A special-edition chocolate-coated fruit bites pack including strawberry, raspberry, and blueberry pieces.
• Hag Al Leila at Emarat Service Station - Al Arabi/Al Khawaneej (3 Feb 2026): Children can customise tote bags and enjoy themed treats, from 4.00 pm – 8.00 pm.
• Season of Wulfa at Circle Mall (From 3 Feb 2026): Distribution of traditional Emirati treats, followed by Ramadan and Eid-themed activities.
• Season of Wulfa at Ibn Battuta Mall (From 3 Feb 2026): Hag Al Leila celebrations followed by Ramadan décor and a family-focused Eid activation.
• Hag Al Leila in Dubai Duty Free (2-8 Feb 2026): The Hag Al Leila activation will run from 2–8 February, with giveaways across all terminals on 3–4 February. The official music will be played on-site, in DDF shops, and featured across social media to create a festive, unified experience. The initiative aims to raise awareness of Hag Al Leila by sharing its cultural meaning and traditions with both travelers and employees.

Unique experiences

A selection of destination and partner activations offering distinctive Hag Al Leila experiences across Dubai.

• Hag Al Leila at Global Village (31 Jan-3 Feb 2026): A culturally rich experience featuring immersive traditional décor, interactive workshops, candy giveaways by Emirati promoters in traditional attire, and community activities.
• Hag Al Leila at KidZania Dubai Mall (3 Feb 2026): An interactive  celebration where children create candy boxes, take part in themed activities, collect Hag Al Leila stamps, and receive festive goodies.
• Hag Al Leila at Play DXB Dubai Mall (3 Feb 2026): A festive family experience featuring an Arabic-themed tent, henna art, and candy giveaways, taking place from 11.00am-8.00pm.
• Hag Al Leila at Adventure Park (3 Feb 2026): Available to Adventure Park ticket holders, it features an Arabic-themed tent, traditional henna art, and themed giveaways.
• Hag Al Leila at Kite Beach & The Square: Festive giveaways and retail engagement activities. -TradeArabia News Service