IHG Hotels & Resorts has signed a franchise agreement with Al Ameed Coffee to bring its new premium collection brand, Noted Collection, to Amman, Jordan.
The 50-key property will be situated along a major gateway
corridor connecting the city to Queen Alia International Airport, placing it
amidst growing residential and commercial developments.
Inspired by Al Ameed
Coffee’s half-century legacy, the hotel weaves the heritage and rituals of
coffee throughout the guest experience.
Its first two floors will house an immersive coffee reserve
and experience centre, while guestrooms feature curated, coffee-themed
touchpoints.
As IHG's 21st brand, Noted Collection features independent,
character-driven hotels designed to spark curiosity and conversation.
The partnership combines Al Ameed Coffee's local
distinctiveness with IHG's global scale.
Haitham Mattar, Managing Director, India, Middle East &
Africa, IHG Hotels & Resorts, said: “Jordan continues to strengthen
its position as a long-term growth market, underpinned by national tourism
development priorities and an increasingly diverse visitor base. That spirit
makes this future coffee-inspired hotel in Amman a natural fit for our Noted
Collection brand. Rooted in the craft, culture and ritual of coffee, the hotel
will offer a stay shaped by local heritage and designed to spark curiosity,
connection and conversation.”
He added: “Noted Collection was created for owners of unique hotels with
stories worth sharing - celebrating each property's individuality and sense of
place, while unlocking the full strength of IHG's global enterprise platform,
commercial systems and IHG One Rewards. Through our collaboration with Al Ameed
Coffee, we are bringing together a homegrown Jordanian brand with deep cultural
relevance and a hotel concept that is strongly rooted in place.”
Basel Daher, Managing Partner, Al Ameed
Coffee, commented:“For more than five decades, Al Ameed Coffee has built
its story around the craft and culture of coffee. This hotel is a natural
evolution of that story, an opportunity to translate what we have created
through coffee into a complete hospitality experience, rooted in Jordan and
designed to be remembered.” -TradeArabia News Service
