Dubai Media Incorporated (DMI) has announced the launch of its new digital platform Dubai+, thus bringing a significant addition to the region’s digital broadcasting landscape via family-friendly content. 

The launch marks a strategic step in advancing Dubai Media’s digital transformation and reinforcing its position as a leading regional and global hub for content creation.

Announcing the launch, Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council said it had played a strategic role in the launch of the new digital platform and its ongoing efforts were focused on strengthening Dubai’s media ecosystem and enhancing the sector’s competitiveness.

"Dubai+ reflects the emirate’s ambitious vision to keep pace with global shifts in media and digital broadcasting. We seek to enhance Dubai’s competitiveness as a regional and global hub for creativity and media production by strengthening the industry ecosystem," stated Al Marri.

"These efforts include encouraging greater private-sector participation and building advanced storytelling capabilities aligned with Dubai’s future vision, along with raising operational performance, driving innovation, expanding audience impact, investing in talent and skills development, and leveraging technology and advanced production capabilities to catalyse the sector’s growth," noted the official.

"What we are witnessing today is the extension of a long-standing approach to building a leading media ecosystem over more than five decades, one that leads digital innovation through a forward-looking government vision that ensures sustained impact,” she added.

Mohamed AlMulla, Chief Executive Officer of Dubai Media Incorporated said the launch embodies its strategy to build a fully integrated digital media ecosystem that strengthens its global competitiveness while delivering high-quality, diverse, and innovative content.

"The launch marks an important milestone in the platform’s development, with future phases set to expand its content offering and deepen audience engagement – further positioning Dubai+ as an integrated digital destination for Arab audiences," noted Al Mulla.

The new digital platform, he stated, was the result of an intensive technical and creative development journey. 

DMI’s teams built advanced digital infrastructure and conducted rigorous testing to ensure high performance and a user experience on par with leading global platforms, fully equipped to support a rich and dynamic slate of programming and sports content.

Salem Balyouha, Chief Executive Officer of Media Content at Dubai Media Incorporated, said: "With the launch of Dubai+, we are entering a new phase in the evolution of Dubai Media’s digital model, bringing a significant addition to the region’s digital broadcasting and video-on-demand landscape."

Dubai+ features an impressive library of first-run and exclusive film and series releases, original productions, live television channels, sporting competitions, and major events hosted in Dubai. 

Initially, the platform will feature more than 20 exclusive series, six original productions, over 170 international titles, and a dedicated sports catalogue covering 12 live championships.

"We are proud to introduce a platform that places family safety at the heart of the viewing experience," stated Balyouha. 

"This commitment is reflected not only in the nature of the content we offer, but also in clear selection standards, robust classification systems, and transparent viewing controls that enable audiences to choose with confidence and give families genuine peace of mind," he added.-TradeArabia News Service