The Ajman Department of Tourism, Culture and Media has launched a new incentive programme for Indian travel trade partners, reinforcing India’s role as a strategic source market for the emirate.

The ‘Ajman Partner’ Tourism Growth Incentive Programme will run from September 15 to December 1, offering eligible travel agents performance-based incentives for confirmed passenger bookings to Ajman.

The initiative aims to encourage destination promotion, increase Ajman’s inclusion in UAE travel itineraries and drive bookings during the campaign period.

The programme was announced during the Department’s promotional roadshow across Mumbai, Chennai and Hyderabad, which brought together travel agents, tour operators and other tourism partners.

Through B2B meetings and destination presentations, Ajman officials showcased the emirate’s tourism offerings and explored opportunities for deeper commercial cooperation with Indian partners.

The initiative forms part of Ajman’s wider tourism ambitions under Ajman Vision 2030, which seeks to position the emirate as an accessible and competitive destination.

The Department is expanding its tourism proposition across leisure, nature, family tourism, hospitality and business events while developing stronger relationships with international travel trade partners.

By combining trade incentives with direct engagement and destination promotion, the programme is intended to strengthen awareness of Ajman among Indian travel professionals and encourage its inclusion in more UAE travel programmes.

The Department said continued collaboration with Indian tourism partners will be central to expanding destination knowledge, stimulating demand and supporting sustained visitor growth from the market.

Mahmood Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, said: “India represents a key market within Ajman’s strategy to diversify its international visitor base and strengthen its global tourism presence. The strong engagement during our roadshow reflects the potential we see in this market. Through the new incentive programme, we are creating practical opportunities for our travel trade partners to expand Ajman’s presence in their portfolios, generate bookings and contribute to sustainable visitor growth.”

He added: “Our approach centres on long-term partnerships, strong destination knowledge and shared value. By working closely with travel agents, tour operators, and destination management companies, we aim to develop tourism products that respond to the interests of Indian travellers and translate growing awareness of Ajman into increased visitation.”

Neeti Sharma, Director - Intrepid Marketing & Communications, said: “Indian travellers are increasingly seeking distinctive experiences across the UAE, and Ajman is well positioned to respond through its combination of culture, heritage, leisure, nature, family experiences, and hospitality. Our trade engagement focuses on equipping partners with the knowledge and commercial opportunities required to actively recommend Ajman. The incentive programme will provide additional momentum during an important travel period and support stronger destination consideration among Indian travellers.” -TradeArabia News Service